customer-segmentation-builder

Build actionable customer segments for targeted marketing:

1. RFM Analysis: Segment by Recency, Frequency, Monetary value
2. Behavioral Segments: Group by purchase patterns (seasonal, impulse, loyal)
3. Product Affinity: Identify customers by product category preferences
4. Lifecycle Stage: Categorize as new, active, at-risk, churned
5. VIP Identification: Find top 20% customers driving 80% revenue

Output:
- 5-7 key segments with size and characteristics
- Personalized marketing strategies per segment
- Email campaign recommendations
- Expected conversion lift per segment
- Segment growth opportunities

Focus on actionable segments with clear marketing tactics.